Ghana’s number 1 Akan TV station, Adom TV has aired the final episode of Kumkum Bhagya on 6th August, 2019.
Adom TV started showing Kumkum Bhagya in October 2015 just a year after it was premiered in India.
Some Ghanaian pastors branded Kumkum Bhagya as ‘demonic’ and also ‘cur$ed’ anybody who watched the soap opera because it negatively affected attendance in church.
These pastors became ‘wild’ because the telenovela significantly brought the ‘kingdom business’ to a halt.
Kumkum Bhagya was more than an addiction so people did not easily leave their TV sets to attend evening church service.
The trick is that Adom TV managed to capture the attention of a sizeable number of viewers by translating the popular Indian series into Twi, a local dialect.
It was the first of its kind so most viewers were eager and did not want to miss a single episode of the TV programme.
The oldies who will ordinarily attend an evening church service whether rain or shine, could also not resist the Kumkum Bhagya fever. They stayed at home and watched the soap opera from 7.30pm to 9.30pm.
Kumkum Bhagya truly affected church activities and other social programmes which coincided with the time the series was aired.
Kumkum Bhagya was the evil that totally brought the Ghanaian movie industry to its knees. It’s arguably anyway.
The truth is that Kumkum Bhagya’s lead characters Abhi, the Rockstar and Pragya were as funny as Kumawood stars Nkansah Lil Wayne and Nana Ama McBrown.
People had to buy CDs before they could watch the Kumawood actors but Kumkum Bhagya was shown for free on Adom TV.
Viewers, at least saved the ‘CD money’ to prepare the crunchy popcorn they enjoyed as Kumkum Bhagya was shown.
The popular Indian TV series can be compared to local movie, ‘Kyeiwaa Part 1,2,3…10’. They are both comical, entertaining but ‘useless’ productions.
Adom TV played a smart game on Ghanaians by showing Kumkum Bhagya. The clear agenda of the channel was to make money, which they successfully did within the 4 years the telenovela was aired.
Admittedly, ‘Twinovela’ Kumkum Bhagya is a notable innovation in the history of the Ghanaian television industry. But in total, the Indian TV series was shallow in terms of plot.
Will anybody be right to draw the sudden conclusion that Kumkum Bhagya was simply a waste of everybody’s time?
I’d love to hear from you. Get in touch with the author: Daniel Ofosu Email: ofosu.daniel@gmail.com Phone: +233 200130680 IG: Kasatintin _TV
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SOURCE: Kasatintin.com